4F Apgujeong Building, 842 Nonhyeon-ro, Gangnam-gu, Seoul Monday to Friday 10:00 – 19:00 02-549-8001
THE PRIDE.
Main line02-549-8001 Book a consultation

Apgujeong Station Exit 3 · Gangnam, Seoul

A surgeon who
specialisesdesigns it himselfstays with you

Three board-certified plastic surgeons, each leading their own centre: facial contouring, eyes and nose, lifting. Two board-certified anaesthesiology specialists on staff.

3Specialist centres
7Doctors
2Anaesthesiology specialists
Line 3Apgujeong Stn Exit 3

Our centres

Your surgeon is decided by what you came for

The Pride is organised into three centres, each led by one of the founding directors. The surgeon whose field your enquiry falls in handles it from consultation through surgery to aftercare.

01

Facial Contouring Centre

Dr. Lee Dong-hunBoard-certified plastic surgeon

Square jaw, cheekbone reduction, chin surgery, custom implants, contouring revision. He describes contouring not as making a face smaller but as redistributing it in three dimensions.

02

Eye & Nose Centre

Dr. Baek Seung-ryeolBoard-certified plastic surgeon

Double eyelid, ptosis correction, epicanthoplasty, under-eye fat repositioning, rhinoplasty, and eye and nose revision. He works from structural analysis and considers function as well as appearance.

03

Lifting & Anti-Ageing Centre

Dr. Yi Tae-minBoard-certified plastic surgeon

Face lift, neck lift, endoscopic forehead lift, V-line contouring, non-surgical lifting. His stated standard is natural but definite, and never overdone.

The Pride signature

The approaches The Pride has named

How the clinic sets out its thinking in each field.

V-line Contouring

A double chin rarely has one cause. A slackened platysma, excess fat beneath the chin, and reduced skin elasticity usually combine. The procedure removes the fat by micro-liposuction and gathers and ties the platysma, so all three are addressed together.

My Fit Rhinoplasty

Three line designs: straight, curved, and the intermediate form between them. The line is chosen against the proportion from forehead to chin and the balance of the whole face.

Face Balancing

Concerns about facial bone are not solved by reduction alone. As with highlight and shading in makeup, the face gains dimension from the interaction, so the design is matched to the individual.

Natural Fit Eye

Eye surgery is not simply making a line. The shape of the eye, the strength with which it opens, skin thickness and elasticity, and the overall structure are all taken into a one-to-one design.

Wrinkle Canceling

The direction of a wrinkle, its depth, the thickness of the skin and how long it has been established all change the answer. Incising and pulling is not where it ends.

WHY? THE PRIDE!

Beauty is not a matter of adding, but of finding balance

The clinic's stated position is that surgery changes a person's image and the direction of their life, not simply their appearance. The Pride prioritises a design suited to the individual's facial structure and character over following trends.

Not excessive, but definite. The clinic says it plans carefully from beginning to end so that the result still looks natural years later.

The Pride's four promises

  • Your doctor stays with you from consultation to aftercareThe doctor in charge is responsible for the consultation, the personalised surgical plan and post-operative management.
  • What is achievable is separated clearly from what is notThe clinic states it will put the patient's hopes and the surgical plan side by side, and say plainly which parts are realistic.
  • No unnecessary over-treatmentThe clinic states it will treat only as much as is needed, and will not recommend excessive surgery where side effects would be expected.
  • Safety firstPrinciples and fundamentals adhered to, and preparation for emergencies. Board-certified anaesthesiology specialists are on staff.

On scars

Where an incision is made, a scar is unavoidable. The clinic's position is that taking longer over meticulous fine suturing is itself part of the surgeon's skill, and it invites patients to ask to see photographs of scar progression from its own patients at consultation.

THE PRIDE PLASTIC SURGERY

Medical team

The doctors at The Pride

Three board-certified plastic surgeons, one plastic surgery doctor, one skin doctor, and two board-certified anaesthesiology specialists.

Dr. Yi Tae-min

Director · Board-certified plastic surgeonHead, Lifting & Anti-Ageing Centre

Plastic surgery residency, specialist and outpatient professor at Gachon University Gil Medical Center · Lifetime member, Korean Society of Plastic and Reconstructive Surgeons · IPRAS · formerly VIEW Plastic Surgery

Dr. Baek Seung-ryeol

Director · Board-certified plastic surgeonHead, Eye & Nose Centre

Board-certified plastic surgery specialist, Gachon University Gil Medical Center · Korean Society of Plastic and Reconstructive Surgeons · IPRAS · formerly Unique and Urban Plastic Surgery

Dr. Lee Dong-hun

Director · Board-certified plastic surgeonHead, Facial Contouring Centre

Board-certified plastic surgery specialist, Gachon University Gil Medical Center · Korean Society of Craniofacial Plastic Surgery · Korean Society for Microsurgery · medical advisor to the KBS drama Face Me

Dr. Kim Yun-sang

Doctor · Plastic surgery

Completed plastic surgery training at Gachon University Gil Medical Center · member, Korean Society of Plastic and Reconstructive Surgeons · member, Korean Society for Aesthetic Plastic Surgery

Dr. Lee Cheong-hui

Doctor · Skin

Member, Korean Society for the Study of Obesity in Medicine · member, Korean Society for Laser, Skin and Hair · formerly general director, Dr. Designer Clinic Yeongdeungpo

Dr. Oh Jeong-du

Doctor · Board-certified anaesthesiology and pain medicine

Armed Forces Byeokje Hospital · Hansarang Hospital · E.L Dental orthognathic centre · Class Hospital

Dr. Park Seon-gyu

Doctor · Board-certified anaesthesiology and pain medicine

MD, Chosun University · MSc and PhD, Chung-Ang University · fellowship, University of Maryland School of Medicine · Chair Professor of Anaesthesiology, Chung-Ang University

Consultation

Book a consultation

Choose a time that suits you. Times shown are Korea Standard Time. You will receive a confirmation by email.

Visit

Hours and how to find us

Opening hours
Monday to Friday10:00 – 19:00
Saturday10:00 – 17:00
Sunday & public holidaysClosed

Address

4F Apgujeong Building, 842 Nonhyeon-ro, Gangnam-gu, Seoul
신사동 599

02-549-8001

Contact

Reach us however suits you

During opening hours the phone is fastest. Outside them, send a WhatsApp message or use the chat and we will come back to you.